UK Etsy profit calculator — net margin per sale

UK Etsy sellers often quote profit as sale price minus product cost. Real profit is what lands in your bank after COGS, fees, shipping you pay, regulatory surcharge, and ads — in GBP.

Profit formula (per order)

Net profit = Sale price − COGS − Outbound shipping − Etsy fees − Regulatory fee − Ad cost per unit

UK Etsy fees include transaction %, payment processing (typically higher than US), listing cost spread across units sold, the regulatory operating fee, and optional off-site ads.

UK fee stack (2026 typical)

• Listing: £0.16 per listing (renewed every 4 months or on sale)
• Transaction: 6.5% of sale price + delivery
• Payment processing: ~4% + £0.20 per order (UK card rates)
• Regulatory operating fee: 0.32% now → 0.48% from June 22, 2026 on order total
• Off-site ads: 15% if enabled and order attributed (12% above ~£5,785/yr Etsy sales)

Example: £28 handmade mug

£28 sale · £8 COGS · £4.50 shipping · no ads → after Etsy stack + 0.48% regulatory you might keep ~£12–14, not £20.

At 40 units/month that's £320–480/mo difference between naive and real math — enough to decide if a SKU is worth scaling.

Why UK matters on Jun 22

The UK regulatory fee rises 50% on June 22 — from 0.32% to 0.48% on every order total. Sellers still on pre-change spreadsheets will undercount ~£0.05 on a £28 order. Combined with 20% VAT on Etsy fees for non-VAT-registered sellers, thin-margin listings feel the squeeze first.

UK vs US sellers

Payment processing and regulatory fees make UK stacks slightly heavier than US on small orders. A £15 item with £3 COGS often nets under £8 — margin % matters more than headline sale price.

When to upgrade from a calculator

If you're doing 50+ orders/month across Etsy and Shopify, connected tools like TrueProfit (£35+/mo) auto-pull fees from your store. Until then, fast what-if math with live regulatory rates is enough.

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