Etsy profit calculator — net margin per sale
Most Etsy sellers subtract product cost from sale price and call it profit. Real profit is what lands in your bank after COGS, fees, shipping you pay, and ads.
Profit formula (per order)
Net profit = Sale price − COGS − Outbound shipping − Etsy fees − Ad cost per unit
Etsy fees include transaction %, payment processing, and listing cost spread across units sold. Off-site ads can add another cut if enabled.
Example: $32 sticker pack
$32 sale · $6 COGS · $3.50 shipping · no ads → after Etsy stack you might keep ~$18–20, not $26.
At 40 units/month that's $320–480/mo difference between naive and real math — enough to decide if a SKU is worth scaling.
When to upgrade from a calculator
If you're doing 50+ orders/month across Etsy and Shopify, connected tools like TrueProfit ($35+/mo) auto-pull fees from your store. Until then, fast what-if math is enough.
Open Etsy profit calculator →