Facebook Marketplace profit calculator — shipped vs local pickup

Marketplace sellers often assume local pickup is free so shipped sales must be too. Real profit on shipped orders is what you keep after Meta's 10% selling fee (on item + buyer shipping + tax), your postage cost, and COGS.

Facebook Marketplace fee stack (US, 2026)

• Local pickup — $0 platform fee (cash/Venmo/Zelle offline; no checkout)
• Shipped + checkout — 10% of total collected (item + buyer shipping + tax), minimum $0.80 per order
• Payment processing — included in the 10% fee (no separate Stripe-style cut)
• No listing fee — free to list; fees only on completed shipped checkout sales
• Your costs — COGS, outbound shipping label, packing, returns/chargeback buffer

Meta doubled the shipped fee from 5% to 10% in April 2024 (US, Canada, UK). Local meetups remain fee-free.

Profit formula (shipped checkout)

Net profit = Item price − COGS − your shipping label − Meta fee

Meta fee = max(10% × (item + buyer shipping + tax), $0.80) — the 10% applies to shipping money the buyer pays, not just the item price.

Example: $50 item, $8 buyer shipping, $6 label cost

$50 sale · $8 buyer-paid shipping · $18 COGS · $6 outbound label · $5.80 Meta fee (10% of $58) → net ≈ $20.20 (40% of item price)

Same item via local pickup at $50 with $18 COGS → net ≈ $32 (64%) — the shipped path costs $11.80 more on this math.

Common margin mistakes

• Pricing shipped like local — 10% on item + shipping erases margin on heavy or low-ticket items
• Ignoring the $0.80 minimum — a $5 flip pays 16% effective fee before COGS
• Free shipping without fee math — you absorb postage and Meta takes 10% of the shipping line
• Cross-list parity — FB shipped often loses to eBay on sub-$25 items; local pickup beats both for furniture and bulky goods

When to upgrade from a calculator

At 500+ sales/month across FB + eBay + Poshmark, cross-listing tools (Vendoo, Crosslist) sync fees automatically. Until then, compare shipped vs local before listing — and use Margin Watchlist when you tweak prices.

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